Bunnie Xo, also known as Bunnie DeFord, is a multi-talented model, podcast host, social media personality, and entrepreneur who has steadily gained popularity over the years. She is best known for her podcast, “Dumb Blonde,” where she dives deep into controversial topics, shares personal stories, and interviews a wide range of guests. Apart from her career in media, Bunnie is also recognized as the wife of country rap star Jelly Roll, which has added to her fame.
As of 2024, Bunnie Xo net worth is estimated to be between $2 and $3 million. Her wealth is derived from various sources, including her podcast, merchandise, social media ventures, and other entrepreneurial activities. In this article, we’ll explore how Bunnie Xo built her net worth, her career journey, and the sources of her income.
Early Life and Career Beginnings
Bunnie Xo was born on January 21, 1995, in Nashville, Tennessee, and grew up in the entertainment-driven environment of Music City. Her background and upbringing in the heart of country music culture certainly played a role in shaping her path. Early on, she showed interest in modeling and entertainment, which eventually led her to pursue a career in the media world.
Bunnie first gained attention as a model, participating in photo shoots for various magazines and platforms. Her striking looks and bold personality made her a favorite for glamour and alternative modeling. However, she didn’t limit herself to just one medium and soon ventured into the world of podcasting and social media.
The “Dumb Blonde” Podcast: A Major Source of Income
The “Dumb Blonde” podcast is one of the key contributors to Bunnie Xo’s net worth. Launched in 2019, the podcast quickly gained a loyal following due to Bunnie’s candidness, unique interview style, and willingness to tackle topics that many shy away from. The podcast covers a range of subjects, including relationships, mental health, pop culture, and personal anecdotes. Her humorous yet thoughtful approach to sensitive issues has made the podcast a hit, earning her a substantial fan base.
Podcast Revenue Streams
There are several ways that Bunnie Xo monetizes her podcast. These include:
- Sponsorships and Advertising: One of the most lucrative aspects of the podcast is the sponsorship deals she has secured. As the podcast grew in popularity, brands became interested in advertising on her platform. Podcast sponsorship deals can be highly profitable, especially for hosts with a dedicated audience like Bunnie. Sponsored segments, mid-roll ads, and product placements all contribute to the income generated by the show.
- Merchandise Sales: Bunnie Xo also sells merchandise related to the “Dumb Blonde” podcast. Branded clothing, accessories, and other products are available through her website and online stores. Merchandise sales are a common way for influencers and podcasters to increase their revenue, and Bunnie has taken full advantage of this by offering a range of products that resonate with her audience.
- Patreon and Exclusive Content: Some podcasters, including Bunnie, offer exclusive content to their most loyal fans through platforms like Patreon. By offering bonus episodes, behind-the-scenes content, or one-on-one interaction with fans, Bunnie can create an additional income stream. This exclusive access is typically available through a monthly subscription, and fans are more than willing to support their favorite creator.
Social Media: A Major Income Source
Bunnie Xo is highly active on social media platforms, including Instagram, TikTok, and YouTube, where she has amassed a large following. Her online presence plays a crucial role in her income generation, as social media influencers can earn significant amounts through sponsored posts, brand collaborations, and affiliate marketing.
Instagram and Sponsored Posts
With over 900,000 followers on Instagram (as of 2024), Bunnie Xo is a popular figure on the platform. Her Instagram feed features a mix of personal content, promotional posts, and sponsored collaborations. Companies often reach out to influencers with large followings to promote products, and Bunnie has worked with several brands to showcase their offerings. Sponsored posts can pay anywhere from a few hundred to several thousand dollars, depending on the influencer’s engagement rates and audience size.
YouTube
Bunnie also maintains an active presence on YouTube, where she posts episodes of her “Dumb Blonde” podcast as well as behind-the-scenes vlogs and personal content. YouTube allows creators to monetize their videos through the YouTube Partner Program, which generates revenue from advertisements placed on their content. The more views and engagement a video receives, the more revenue it can generate. With a loyal subscriber base, Bunnie Xo’s YouTube channel has become a steady stream of income.
Modeling and Appearances
Before podcasting and social media, Bunnie Xo was known primarily as a model. She has modeled for various brands and publications, and while her focus has shifted to other ventures, she occasionally returns to modeling for specific projects. The fees from modeling gigs, magazine shoots, and appearances at events also add to her overall net worth.
OnlyFans
In addition to traditional modeling, Bunnie Xo is known to have an OnlyFans account, which is another major revenue stream. OnlyFans is a subscription-based platform where creators can share exclusive content with their fans for a monthly fee. Given her large fanbase, Bunnie’s presence on OnlyFans has likely contributed significantly to her net worth.
Marriage to Jelly Roll: The Power Couple
Bunnie Xo’s marriage to Jelly Roll, a famous rapper and singer, has also contributed to her fame and fortune. Jelly Roll, whose real name is Jason DeFord, has a substantial fan base of his own, and his success in the music industry has undoubtedly had a positive impact on Bunnie’s career.
While it’s important to note that Bunnie has carved her own path in the entertainment world, her relationship with Jelly Roll has provided her with additional exposure. The two often collaborate on content, and their love story is frequently a topic of interest for fans. Jelly Roll’s own financial success has also likely contributed to their shared wealth, as he has a successful career in music, with albums, tours, and merchandise contributing to his net worth.
Entrepreneurial Ventures
In addition to her podcast and social media activities, Bunnie Xo has pursued various entrepreneurial ventures that have helped boost her net worth. She is known for her keen business sense and has invested in several projects over the years.
Merchandise and Branding
Bunnie has created a personal brand that resonates with her fans, allowing her to launch successful merchandise lines. From clothing to accessories, her branded products reflect her unique personality and style. This entrepreneurial spirit has helped her build a steady stream of income outside of her podcasting and modeling careers.
Challenges and Future Prospects
Despite her success, Bunnie Xo has faced her fair share of challenges. Navigating the entertainment industry, maintaining relevance on social media, and managing multiple income streams requires careful planning and effort. However, Bunnie has shown that she is capable of evolving with the times and adapting to new trends in media and entertainment.
Looking ahead, Bunnie Xo has the potential to continue growing her wealth as she expands her podcast, collaborates with more brands, and pursues new business ventures. Her strong online presence, coupled with her entrepreneurial mindset, suggests that her net worth could increase in the coming years.
Conclusion
Bunnie Xo has built an impressive net worth of approximately $2 to $3 million through a combination of podcasting, social media, modeling, and entrepreneurial ventures. Her ability to diversify her income streams, from hosting the popular “Dumb Blonde” podcast to managing her social media presence and brand collaborations, has allowed her to achieve financial success. As she continues to expand her career, it’s likely that Bunnie Xo’s net worth will only grow, solidifying her status as a prominent figure in the entertainment industry.